As you might know, breast cancer is the most common cancer among women in the United States, but today, millions of women are surviving the disease thanks in part to early detection and improvements in treatment.
Every October, organizations and charities spring into action to help build awareness of the disease. Some help women with early detection, other fundraisers help provide mammograms for women in need, and some are simply designed to get people talking about this serious health concern facing women today.
Konnect PR is one public relations firm who is also getting in on the act. With our “Go Pink” campaign for October, we’re encouraging our clients to help the cause and showcasing their efforts to go pink for the month of October.
Here’s a quick run-down of our clients who support this worthy cause:
Cabeau Travel Pillows
A Special Edition Pink Evolution Travel Pillow is available this October and a percentage from online and in-store sales will benefit Breast Cancer Research Foundation.Cabeau is also partnering with Delta for their Survivor’s Flight, donating a pink travel pillow to make the flight more comfortable for all aboard.
Daily Greens
This year, Daily Greens is donating a portion of top line sales to Pink Ribbon Cowgirls, a charity that supports young survivors of breast cancer. This year marks the 10th anniversary of the founder being breast cancer-free and they’re really going all out for October, with $1 from each bottle going to Young Survivor Coalition and a new all-pink website to show support.
Fitlosophy
A creator of fitbookfitness and nutrition journals is releasing a limited-edition pink book for October and is donating $4 from each sale to the Avon Foundation. Sporting a pink ribbon and an all pink design, this limited edition journal will surely fly off the shelves.
Hungry Howies
This amazing pizza company is continuing its 7th annual “Love, Hope and Pizza” campaign for October. This month only, they’ll serve pizza in pink boxes with the National Breast Cancer logo proudly printed across the box. A portion of sales will go to support this outstanding charity. Additionally, they are encouraging pizza-lovers to donate to NBCF in exchange for a free pizza coupon. These guys are really getting in the spirit this month!
Check out our public relations blog for more info about some of our amazing clients and their outstanding efforts to support breast cancer research, treatment and awareness.